Who wants to feature on the ‘Worst website ever’ list? I’m guessing nobody! Yet so many websites end up on this not so pretty list sadly… Web design used to be the enclave of techies and web designers, and to a large extent still is, or in our opinion should be.
But with “Free website”, building software such as Wix, Yola and Weebly out there making it easy for any business owner to create a website rather quickly and with little experience one might ask who needs web designers and SEO Experts anymore?
Well sadly, in most cases the results speak for themselves!
So what’s the solution to better website results? Firstly get an expert to do it, you would not let an unqualified doctor work on you now would you? Your website should be the same, to help you out a little here we’ve compiled two informative lists on how to build your website, and if you dare: how to kill it in ten easy steps! By the time you’ve finished reading this article we trust you’ll have an idea of what you’ve been doing along, which direction your website optimization efforts are heading, and if it’s not a very promising one to make a turn, VERY FAST
Thumbs up for these website optimization efforts
Dead-end ahead: Your site is in BIG trouble!!
|1.||Get an attractive, professional design. We all are drawn to attractive things, your website is no an exception. Within a few seconds landing on your site a visitor will decide to move on to the next page or not. All due of your design and contents.||1.||Try Posting Private Label Rights Articles. You can buy these articles which are privately labelled, post them on your website, and claim their authority. But don’t be surprised when you get in trouble with search engines and your visitors discover you’re not an expert in your niche after all.|
|2.||Interaction with visitors is crucial. The layout of your website can either make or break user experience. Always make sure that all components of the page are laid out to encourage the desired result .i.e. Purchase a product, comment on blog, information (news) etc… But most of all make sure people can find what they are looking for quickly and efficiently!||2.||Not having a mobile-friendly website. As we pretty much aware of more and more customers are engaging in mobile search nowadays. If your website does not allow a mobile-friendly experience then you’ll lose out with your ‘on-the-go ‘customers. Use responsive design on your website. It allows for both a desktop and mobile experience.|
|3.||Make use of graphics. Images and videos are a very effective way to keep visitors interested and active on your website. Just be careful not to overdo graphics and visuals as this can end up a distraction too.||3.||Piggy-backing on other people’s content. Well this pretty is pretty much the same concept as buying private label right articles. Only this time you ‘Copy & Paste’ somebody else’s work and claim it as your own. Very suicidal with search engines and tarnishing to your brand with customers.|
|4.||Ensure that your website security system is secure. With practises such as hacking on websites, your visitors trust you with their confidential information. Protect them and your website by upgrading your web security system regularly.||4.||Not paying much attention to your visitors (Commenting). It shows when a web owner is not taking care of his site or going through comments that are sent .i.e. spam. When search engines see spam on your website they usually associate you being part of a bad link neighbourhood, therefore you have to control your commenting session and also replying to visitors comments shows that you are in fact interested in their opinion which is great in terms of relationship building.|
|5.||Back-up your site. Apps such as Backup Buddy allow you to store your entire website in case your server crashes or your host account is being compromised. You never know when your website might suddenly go into a state of ‘EMERGENCY’.||5.||You can damage your site by not knowing your industry. Yes, sadly there are websites which are created in an ‘unfamiliar’ environment. What some websites do is go into an industry they know nothing about and hope for the best. If you’re not adding value to people through knowledge, they won’t buy into the idea or your products.|
|6.||Write fresh content. The basic formula is: Great content = Social shares + Traffic to your website. On your part you’ll have to make sure that you have a Content Strategy ready, to ensure that your topics are researched beforehand and have relevance to your visitors.||6.||Not updating your website or ignoring it all together. This happens often when a site is neglected yet positive results are expected. Your website is your online driving force that connects you to your customers. If you don’t regular updates .i.e. content, technology or interact with customers, then you can’t expect to profit in any way from site. Simple as that!|
|7.||Use Large, brief headlines. Short to the point headlines help readers to know if your website has what they’re looking for or not. Search engines will appreciate these headings too, as they make it easy for them to detect what your article is about.||7.||By not knowing who your competition is. If you have an idea of who your competitors are without knowing them thoroughly, then they’ll take your customers fairly. You have to know EVERYTHING about your competitors so you can be one step ahead of them always. Online you can research their link-building strategies, social media presence, study their website and know their current doings.|
|8.||The faster, the better. Loading time is one of the deciding factors in your site’s credibility. Nobody enjoys waiting for a webpage to load forever! If your page doesn’t open within three seconds, there goes your visitor… Delete some apps, visuals, plugins etc. in order for your loading time to be less and faster.||8.||Keyword stuffing. It is a pretty ancient practise but surprisingly some websites use this search engine ranking practise to the maximum! It will get you penalized heavily by the same search engines you’re trying to impress and de-value your brand amongst your customers and anyone who comes across your website.|
|9.||Make it easy for everyone to find you. Yes, on your website make it easy for people to find you and make contact. Whether be a Twitter icon, Facebook, your email address or contact form. Avail yourself to everyone.||9.||Irrelevant content with a thousand grammar errors! This is one of the biggest No-No’s when trying to win over visitors to your website. Relevance is key to any searcher on the web, if you’re not giving people what they want they’ll go elsewhere. So make sure that your content is relevant to them and the industry at large. And don’t forget to use your spell-check button too!|
|10.||Update your website often. Besides checking regularly on your website protection system, you should have an audit for your site often where you check for essentials such as updating of posts, site speed, interaction with customers, updating of other info on your site .i.e. news, company details etc… Technology is ever-changing so you have to make sure that you’re engaging in the latest trends in the market and be a step ahead of your competition.||10.||Too many plugins. A danger to site speed and security. Too many plug-ins to your website may cause its performance to be slow. So check which plugins you need and get rid of the ones you don’t.|
When it comes to your online customers you have to keep updating your information on their search behaviour as it changes regularly, given the constant adjustment in technology and online trends.
Your website is pretty much your store online. What you ‘display’ on the outside will invite them to visit other webpages on your site. Therefore the first step is making sure that your website loads fast so they can ‘see’ what’s on display, if not, they’ll get impatient and leave your page (understandably).
Research on what designs are being used out there and specifically by your competition. Make sure that your website enables maximum interaction with customers, and most importantly ‘know what they want’ .i.e. your content speaks volumes, so update it regularly and make sure that every topic is well researched. Always engage in regular audits for your website, to ensure a pleasant and worthwhile experience for your visitors and search engines…
Categorised in: Local SEO company