Blending Old and New Media for Advertising Success

Native ads–ads that reside seamlessly within content, giving the appearance of editorial material–have become increasingly prevalent as consumer adoption of mobile technology has skyrocketed. These ads can take many forms, and marketers are always in search of the next new thing that will enable them to cut through the clutter to deliver an experience that not only will be different, but also will resonate with their audiences and, ultimately, drive sales.