Keyword Ranking Explained

What does keyword rank mean?

Page Rank is a benchmark of your website’s position for a particular keyword search term in a search engine’s’ results pages.
How the the density of your keywords search relates to your webpage’s position on a search engine.
The lower the rank, the better your website is ranked for that keyword.

Understanding Keywords

A keyword is a word or phrase that is content significant. Searchers use keywords as a way to identify and actualize the search criteria in which they’re looking for more information. Businesses create content around relevant topics to prioritise keywords to attract traffic, this helps them them rank their pages and content in search engines.

Websites with a higher ranking, which Search Engine’s remember, get a higher search priority.

Understanding Page Ranking and Keyword Research involves a combination of variables that determine how well your site performs in Search Engines :

  • Incoming links to your site.
  • The relevancy of the pages linking to your site and the ranking of these pages.
  • The keywords that other sites use to link to your site.
  • The keywords on your website in particular in places like page titles and headlines.

The Randomness of Search Engine’s

Actively tracking and investigating your Rankings is all good in theory, but unfortunately there is a random element in search engine results.
Search Engines argue that his is merely a lack of understanding of the algorithms that are being used, but in trying to get traffic you will find that, Search Engines do have a “Ghost in the Machine”

What your SEO supplier should know and do about your Ranking

  • That your Keywords are being properly researched and executed
  • Good Quality Back-Links are being aggregating regularly
  • That your Website content has been properly reviewed and setup
  • Regular Articles are being published with quality content

Always be sure that your SEO Supplier is providing you with a Monthly SEO Report that details your website and Keyword Page Ranking.




Does your SEO budget include goodwill?

How much should your business pay to achieve SEO results and a respected internet presence?

Constant tending is the key to any SEO campaign and like any garden, it’s all about how much to feed the growth. If you want to just maintain your SEO growth and ignore your customers experience then a small budget and Pay Per Click Adverts are all you need, this can be relatively automatic and left to tick over in the background.

But if it is growth and a dominant presence that you are looking for, then an investment in the time, skill and creativity of real Search Engine Optimisation is required.

When considering your budget, it helps to ask yourself a few questions :

How much have I invested in my business’s success ?

And how much of this investment should be visible online ?

Do my clients notice the quality of the online advertising that my company is producing and what do they think that this says about our attitude towards them ?

Yes they do! And it means everything!

At OnDigital we take a holistic approach to both Pay for and Organic SEO, what does the quality of your online marketing say about your attitude towards your customers ?

SEO is not just Pay Per Click and Keywords, is about content, and it’s about the quality of the content that you are delivering to your clients, and the quality of the reviews they are giving you.

Customers Care More about Service Quality and Attitude than about Service Speed
researchers found that the #1 reason customers would abandon a brand was due to poor quality and rude customer service, which were cited 18% more often than “slow or untimely service.”

And it is the same with poor quality SEO, your clients can see that you are only giving them second best.

What does your Social Media Presence say about your attitude towards your customers ?

Your budget should reflect your commitment to your customers on the Internet and Social media. Even if you are not personally interested in these marketing channels your customers are.

The future of your online branding will depend on your investment now.



Is Social SEO the new Frontier ?

Facebook Pages are increasingly becoming the “Public Face” for businesses online.

And while more and more Page owners are learning to use Facebook, Professional Social Media Marketing is now becoming more important than ever before. Yews your Facebook page will affect SEO google.

Website SEO  is having to make room and evolve to accommodate Social Media as it emerges, as not just singular marketing channel, but a partner and complimentary opportunity to your existing Website Optimisation.

A Synergistic medium, with the advantage, of the highly explosive “Element Viral”.

Facebook is creating many new opportunities for Pages to get more traffic through the search engine optimization (SEO), and SEO Marketing of Social Media Platforms.

Facebook’s Socially Driven Channels; News Feed, invitations, and messages are the cornerstone of Facebook Marketing, employing professional SEO tools and strategy within your Facebook Page will help your Message reach more and more New Clients.

There are many of rumors about the proper ways to maximise your Facebook fan page SEO.

Hobbyists, and non professionals suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page.

If you’re serious about your business, you don’t waste time listening to Fly-by-night “Professionals”, only to find out weeks later that you have thrown good money after unqualified practitioners.

So before you decide on how you are going to approach your Businesses Social (Public) Relations, give a thought to the Return on Investment you need, cheap advice and service now could yield very expensive results.

Never forget that the ultimate goal of Social SEO is adding to the value of your overall brand.

Here are some talking points for you to consider :

  • How to choose the best name for your Facebook fan page
    This may sound like a no-brainer. but it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.
    If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed, and you do not want to loose that free seo.
    Don’t be too generic either, though. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.
  • Should you Include your phone number and address
    As surprising as it sounds, there are a good amount of businesses out there that don’t include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.
    In addition, Google places higher importance on pages with specific information like your business’s phone number and address. So, pages that include this type of data can effectively increase your brand’s overall SEO.
  • How much attention should I pay to my Facebook fan page status updates?
    When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to “Write something…”Since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.
    Quick Tip: Just like your fan page’s name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.

All is fair in Love, War and Search Engine Optimisation? Not quite, but using a Competitors’ Brand as Google AdWords, may well be……

Search Engine Optimisation for online businesses is an important issue, which requires the expenditure of significant time, money and effort to manage and utilise, to the fullest advantage of the business. The Google AdWords programme means competitors’ brands can be purchased and used to drive Google search results to your business and sponsored advertisements. Is this sharp business practice or fair play?

The position in Australia currently is, loosely speaking, it depends. So, it is important that brand owners and businesses alike understand the legal positon in Australia, and what is acceptable and what might constitute trade mark infringement or other breaches of brand owners’ rights. We have previously reported on the developments in this area in our earlier Focus Papers, which can be found here.1 Below we look at another recent Federal Court case2 on point, and consider where the line in the sand as to acceptable use of competitor brands currently stands in Australia.

Veda Advantage Limited v Malouf Group Enterprises Pty Limited (Veda Case)

Key Facts

Veda Advantage Limited (Veda) is one of a number of companies in the Veda Group of Companies which provides financial Mandela Day services, particularly in the area of credit reporting. Veda provides a service which summarises an entities credit file and expresses that entities’ credit rating through a score between 0 and 1200. This is known as a “VedaScore”. Veda is also the proprietor in Australia of various registered trade marks for (or containing) the word VEDA, in respect of financial services and related goods and services (Veda Marks).

The Respondent and advertiser in the Veda Case was Malouf Group Enterprises Pty Ltd (Malouf), which is a credit repair business. Both Veda and Malouf provide credit repair services, but the evidence in the Veda Case was that each provided different offerings in this regard. Veda was, in effect, the keeper of the relevant records and as such corrected errors (if they occurred) on the face of those records. Malouf Idols on the other hand did not have power to alter the records of Veda, but assisted people to rectify Veda reports, or deal with issues with other credit providers and errors.

Malouf purchased a significant number of Google AdWords including the term VEDA, as well as approximately 85 phrases including that term (for example “my VEDA file” or “VEDA credit check free”). Malouf’s intention was quite clear, and the AdWords had been purchased so if a Google search was conducted for VEDA, the results would include Malouf’s sponsored ads for its own services. The aim of Malouf was to target people who might be trying to contact Veda, including those wanting to obtain copies of their credit reports. As Mr Malouf noted in cross examination:

“So, with Veda approximately anywhere from 20 to 40 per cent — which is published on their website — of people may have an adverse credit history with a credit reporting body.
Henrik Stenson A lot of them don’t know that they’ve got bad credit. So, potentially, one in five customers that are trying to contact Veda may be our target market. … [W]e want to have our ad showing up — anyone trying to contact Veda — because, potentially, one in five of those customers may be wanting to fix their credit file.”3

Veda alleged that Malouf had infringed Veda’s rights in respect of the Veda Marks, both in circumstances where the term VEDA had been used as a Keyword (behind the scenes as such) as well as use which appeared within the text of the advertisements which appeared as sponsored ad links. Additionally, Veda contended that the conduct also amounted to false or misleading and deceptive conduct under the Australian Consumer Law.

Badge of Origin

As with previous cases in this area, the determination of whether use of Google AdWords (or Keywords) comprising of, or including, competitors’ brands or trade marks, might amount to infringing conduct, seems Bill Gates to come down to whether such use of the Google AdWords or Keywords is as a Badge of Origin or Source Indicator.

Malouf had argued that the Google AdWords, including the term VEDA, which had been used, remained invisible to consumers and as such, could not be considered use as a Badge of Origin. On this analysis, similarly it was contended that there could be no infringement of the Veda Marks, or any breach of the Australian Consumer Law as alleged. Mamelodi Sundowns


Katzmann J agreed with Malouf in respect of the argument of invisibility, and found that Malouf’s use of the term VEDA in any manner where it remained (in effect) invisible to consumers, was not trade mark infringement or a breach of the Australian Consumer Law.

Consistently with the approach which has been adopted in earlier cases, Katzmann J also determined that use of a trade mark of a competitor which does, however, appear in the text of a sponsored link ad may well amount to trade mark infringement and act as a badge of origin. Whether it does will be a matter of fact in the particular circumstances.

Importantly, if the use is considered to be descriptive, then even if the trade mark does appear in the text of the sponsored link ad, it may nevertheless not be infringing. However, as the Veda Case highlights, some care certainly needs to be taken in considering what might be found to be descriptive use, rather than trade mark or badge of origin use. In respect of Malouf’s use of VEDA, use of the term “The Veda Report Centre” was considered not to be descriptive, but was used as a badge of origin, to indicate a connection between Malouf’s business and that of Veda. Other uses, which included (by way of example) “Fix Veda File”; “Get Your Veda Credit File”; and “Repair Your Veda History”, were all determined to be descriptive uses, which did not give rise to any infringement or related issues, even when used in the text of the sponsored advertisements.

Ultimately, Katzmann J was therefore satisfied that Malouf had infringed the Veda Marks by using the sign VEDA as a trade mark in its sponsored link advertisements featuring the text “The Veda Report Centre” and “The Veda-Report Centre” and also contravened ss 18 and 29(1)(h) of the Australian Consumer Law in respect of this particular conduct.

Katzmann J dismissed all other claims of misleading and deceptive conduct and trade mark infringement by Malouf.Maze Runner


It is important that users of Google AdWords and Keywords are aware of the limitations on their acceptable uses, particularly if they are intending to utilise another’s trade mark. Whilst, for now it seems, that such use invisibly will not be found to be infringing, any visible use must be approached with some care, and thought as to whether the use might be considered purely descriptive (so acceptable) or use as a badge of origin or source indicator, which may fall foul of the rights of a third party.

Similarly, owners of Australian registered trade marks or brand rights should be aware of their rights regarding a third parties use of their brands as Google AdWords or Keywords and the possible infringement and other remedies which may be available.

In-page VS Local SEO

Where should you be throwing your wallet. And I mean throw your wallet. That is what most people are doing, the influx, of fly-by night, SEO crooks, the muggers of the internet, is on the increase!

Always make sure that you are not being ripped of by having your site audited independently!

If you are uncertain or suspicious ask us now!

In-page SEO will if done properly, and providing your website is correctly set-up delivers regular and quantifiable results.

However, unless you have fallen prey to the second tier internet muggers. The ‘Unqualified’ website developer, beware of this Shark, it is slippery and vicious when cornered, you can generally spot this fraud, because nothing is ever his fault, it always a sub contractor, developer, graphic developer, or any number of principally viable excuses.

Again if you are in anyway unsure if your website has or has not been set up professionally ask us now!

But to give yourself an acid test as to Local or In-Page SEO, ask yourself, what are my potential clients going to be asking google?

For instance, if you owned the premier Tattoo Studio in Canal Walk, Cape Town, South Africa

If you had focused on Local SEO you would capitalize on Google searches containing these words :

Tattoo, canal walk, cape town, south africa

But if you had focused on In-page, you would mostly only catch phrases like :

Premier tattoo

And quite possibly loose out on all the location based searches.

Me personally if I’m looking  for something on the Internet, it would look like

Tattoo cape town

And if I lived near Canal Walk, or had heard a friend recommend a studio in Canal Walk

Tattoo canal walk cape town

Try it with your business, type into Google what you think your clients are searching for from their perspective.

Each discipline has its place and is effective when professionally executed, so it is ultimately up to you to decide how you believe your business is or isn’t being found.

Happy Searching!

[schema type=”review” url=”” name=”OnDigital Local SEO” description=”Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.” rev_name=”Local SEO” rev_body=”Local SEO is the best way to direct local traffic and clients to you Store front, this service will deliver consistent results without hurting your wallet. Local SEO is the recommended way to improve your online conversions” author=”OnDigital” pubdate=”2016-06-05″ user_review=”10″ min_review=”10″ max_review=”10″ ]