Content Marketing Best Practices From Online Influencers

As of July 1, Jeff Haden’s June 8, 2015, LinkedIn post, 7 Things Employees Wish They Could Tell Their Bosses, had grown to about 481,000 views, more than 1,800 likes, and 307 comments. Haden, a ghostwriter and speaker, is a LinkedIn Influencer. Similar to other Influencers, his posts often go viral. Most of those who are attempting to engage with an audience online, though, struggle to generate even 100 views. What can the masses learn from online influencers, whether they are the capital I LinkedIn variety or from a wider array of content outlets?