Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
One of the great changes that the Web brought to us is that it put customers in more direct control of the dialog between a brand and themselves.
In the days before the Web, the main channels for communication were TV, print and radio. No interaction was possible, and the largely sedentary customer received the commercial messages whether they wanted them or not.
The Web changed that, as there was no longer any reason for a potential customer to deal with commercial messaging they didn’t want. They could simply go to a different Web page or choose not to consume the content.
You are always looking to increase sales, boost your brand awareness, retain existing business and engage new customers! Content marketing is a proven strategy to fulfill any of those goals.
OnDigital help you every step of the way. Let’s be honest, writing engaging content about any product whether you are passionate about it or not is not easy, writing is a tallent, why not leave it to those with the natural ability to sell your products and services with words.
OnDigital online marketing agency
We will partner with you to understand what makes you unique. Then we take your unique offering and share that online.
Blog posts are most commonly used to spread brand awareness in search engines and attract new website visitors, giving insight, with content that best tells your story.
Content marketing creates signals across the web that build credibility and authority for your products and services
A creative and flexible content marketing strategy is essential for success.
Without it, you’re throwing money at the wall and hoping something sticks.Tags: Content marketing