Development fraud is on the increase near you, Cape Town, South Africa

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With the world of online marketing coming into its own in recent years, companies of all kinds are using tools like search engine optimization (SEO) to market their products – but according to one expert, they should be wary of “SEO charlatans.”

Writing for Furniture World Magazine, Katherine Andes says that the popularity of search engine optimization (SEO) has led to a number of companies who make promises that they can’t deliver on.

When deciding on using a search engine optimization (SEO) company, Andes says businesses should ask the firm to explain just what SEO is – in common language. She also says that a legitimate company will create content for visitors to a site, not just the search engine spiders.

“Before you hire any search optimization specialist, see if he or she can explain to you in layman’s terms what you will be getting. Ninety per cent of SEO is easily explainable,” Andes advises. “Another hint to credibility is that a good SEO will improve the site first for your customer and then the search engines.”

Writing content for the people reading the site is a suggestion a growing number of industry experts have given recently. In a piece for Econsultancy earlier this year, Kevin Gibbsons wrote that someone saying the purpose of SEO is to get to the top of a SERP is “like saying the purpose of cooking is to heat meat, rather than eat it.”

‘Fly by night’ developers are taking advantage of the fact that companies wanting to dive into the online market know very little or nothing about SEO. This is not the companies’ fault.

It is not your business to understand SEO, besides it changes on a monthly, or even day-to-day basis.

We have our fingers on the pulse of the ever-changing algorithms that Google makes. SEO is complex and is only understood over time and experience. We have the time, experience and your business’ best interests at heart. Afterall we are offering help to improve your website and that is our main concern.

Don’t get caught!

Companies hire designers over a good looking portfolio and what appears to be good pricing, without ever doing deeper research, getting referrals from their clients, or even talking to the person.

We can understand this – it is of course the age of the internet and hiring someone they have never met is common and not frowned upon. However, when it comes to creating a website with great SEO, you can’t take any shortcuts.

That is why we are here to help you check that you are receiving a good return on your investment. In short, we will take the time and effort it will take you to ensure your company is receiving the return on investment you are paying for

Get a Website Audit Now!


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