Facebook’s Promotional Post Crackdown: How Businesses Can Roll with the Changes

Welcome to 2015, and a whole new era in social media marketing on Facebook: the post promotional post era. That’s because, beginning this month, Facebook will be instituting new content and volume controls for organic posts that are promotional in nature. This includes posts that push users to purchase a product or install an app, reuse the exact same content from ads, or impel people to enter promotions or sweepstakes without context. Facebook is making these modifications in response to results of a survey of its users who reported being unhappy with the amount of promotional posts infiltrating their News Feeds.