How do Search Engines Decide Which Pages to Rank the Highest?

How do Search Engines Decide Which Pages to Rank the Highest?, Web com SEO services provider, near you, , . Call (021) 813 6041

This is probably one of the closest and most well guarded secrets out there next to the formula for Coke itself!

The basic formula for search algorithms is this:

Relevance + Popularity + Trust = Healthy Search Engine Rankings

If your content (words on a web page) is relevant to a keyword (a word or phrase someone is searching for) and Google considers your web page to be popular (measured by inbound links to that page) and Google trusts your website (link weight, domain age, etc.) then you’re on the right track.

Relevance (aka Document Analysis) = The degree to which the content of a web page (document) returned in a search matches the user’s search terms. Relevance increases if the search term appears multiple times on a page, particularly if it appears in the title of the page or heading tags (H1, H2, H3).

Popularity (aka Link Analysis) = The relative importance of a web page determined by the number of links to that page from elsewhere on the web. Popularity increases with every new link. Search Engines measure not only who is linking to a certain site or page and how many links exist, but what the referring web pages say about that page (anchor text.)

Trust = The relative value of links and content. As we discussed with Popularity, the more websites that link to your content the more popular your content is determined to be. Well, if those links come from web sites that are popular themselves, then that “link juice” is more highly concentrated.

Content is King

OnDigital is going to try to drill this into your head. Content is King. Quality content. We don’t care how high you want to rank in the SERPs, you should only rank as high as you deserve to rank.

This can be a hard pill to swallow for people and companies new to SEO who just want to get to the top of the SERPs as quickly as possible without spending the time and effort to get there.

If you want to take the easy route, forget SEO and go run an AdWords campaign. But remember, with a sponsored ad you’ll only be getting 14% of the traffic on any given Search Engine Results Page and you’ll be paying for every click.

Trust us, SEO is worth the time and effort, you just have to be patient and play by the rules.

Establish Objectives

Evaluate how increased traffic could affect your business.

If you have an e-commerce site, your SEO efforts should prioritize keywords that will bring you traffic for 1) products with the highest profit margin, 2) new products and 3) underperforming products. We’ll dig deeper into this in Step 3: Keyword Research + Selection, but it’s important to start thinking about it now. If you have a traffic/destination site, how many additional visitors would it take for you to generate more revenue on advertising?

Set short-term and long-term goals.

It’s not enough to execute SEO; you need to establish goals that are Specific, Measurable, Attainable, Realistic, and Timely (S.M.A.R.T.)

Do you want to increase traffic?

Sell more of a certain product?

Be more popular?

Increase newsletter subscriptions

Increase your RSS feed subscribers?

Generate more revenue on advertising?

A good S.M.A.R.T goal for SEO would be to “Generate __% more visitors in the next __ months in order to generate ___ more leads per week and increase sales by $/R__”

Establish a budget.

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