Marketers Say Google+ Breakup Has Little Effect for Them

In early March, Google announced its was breaking its Google+ social media platform into two separate products, Photos and Streams. Social media and digital marketers weren’t surprised, many experts in that field say. The effect of the breakup is it’s making real what people have been talking about for a while, the lack of passion amongst the masses, said Lee Odden, chief executive officer at TopRank marketing, a digital marketing agency.