PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of PPC.
Advertisers love PPC advertising because it allows them to make the key change in the optimization strategies to improve the Quality Score. This, in turn, increases the ROI for your PPC campaigns. It is one of the most profitable marketing channels when it comes to generating higher ROI
We offer professional, affordable and result driven Pay-per-click marketing. We are here to get your business the results that your business needs.
How much are google ads pay per click adverts?
Why OnDigital PPC marketing is worthwhile
Good PPC takes skill, and great PPC takes strategy, you can’t just hire any fly-by-night to plug in data and monitor the account. A thorough understanding of the advertising platforms, a solid knowledge of rules and guidelines, and a little creativity and marketing sense are essential.
How does PPC (Pay Per Click) Marketing help you ?
You only pay when a Qualified lead clicks.
PPC is so effective because you know exactly where your marketing investment is being spent, and you only pay when an qualified lead clicks on the advert. This is very different to traditional advertising, where you spend X amount and rely on a 1 in 10 target market to possibly engages with the ad.
You control your budget and control costs.
With pay-per-click, you decide exactly what you are prepared to spend.
You can put a ceiling on what you spend daily, and it’s flexible.
That doesn’t mean you can expect to see huge results with a limited budget, of course; it all depends on how competitive your strategy is.
You can reach Qualified target consumers at the right time in the local with the right advert, every time.
With PPC’s Geo location targeting and delivery options along with device-specific preferences (Desktop, Tablet & Mobile), you will deliver very specific messages to your qualified target at exactly the time they need your product and service.
Google business advertising shows results very quickly.
It is possible start a PPC campaign on Monday and literally start seeing results in terms of traffic and conversions the next day.
Top Of The Page exposure on Search Engines
If you want your business to succeed online then you have be on the first page on Google, Yahoo and Bing. In fact, some experts would say that you should be on the top five of the results. This is because people rarely click on the search results below the 5th page. Even fewer are those who bother to go to the succeeding pages. If you want your website to reach the top five position of the search engines then pay-per-click marketing is the way to go.
At OnDigital, we have been refining our Pay Per Click Strategy since 2007, we know how to make the most of every single click and how to turn that into a conversion.Tags: PPC, ROI