Facebook Pages are increasingly becoming the “Public Face” for businesses online.
And while more and more Page owners are learning to use Facebook, Professional Social Media Marketing is now becoming more important than ever before. Yews your Facebook page will affect SEO google.
Website SEO is having to make room and evolve to accommodate Social Media as it emerges, as not just singular marketing channel, but a partner and complimentary opportunity to your existing Website Optimisation.
A Synergistic medium, with the advantage, of the highly explosive “Element Viral”.
Facebook is creating many new opportunities for Pages to get more traffic through the search engine optimization (SEO), and SEO Marketing of Social Media Platforms.
Facebook’s Socially Driven Channels; News Feed, invitations, and messages are the cornerstone of Facebook Marketing, employing professional SEO tools and strategy within your Facebook Page will help your Message reach more and more New Clients.
There are many of rumors about the proper ways to maximise your Facebook fan page SEO.
Hobbyists, and non professionals suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page.
If you’re serious about your business, you don’t waste time listening to Fly-by-night “Professionals”, only to find out weeks later that you have thrown good money after unqualified practitioners.
So before you decide on how you are going to approach your Businesses Social (Public) Relations, give a thought to the Return on Investment you need, cheap advice and service now could yield very expensive results.
Never forget that the ultimate goal of Social SEO is adding to the value of your overall brand.
Here are some talking points for you to consider :
- How to choose the best name for your Facebook fan page
This may sound like a no-brainer. but it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.
If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed, and you do not want to loose that free seo.
Don’t be too generic either, though. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.
- Should you Include your phone number and address
As surprising as it sounds, there are a good amount of businesses out there that don’t include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.
In addition, Google places higher importance on pages with specific information like your business’s phone number and address. So, pages that include this type of data can effectively increase your brand’s overall SEO.
- How much attention should I pay to my Facebook fan page status updates?
When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to “Write something…”Since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.
Quick Tip: Just like your fan page’s name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.