Does your SEO budget include goodwill?

How much should your business pay to achieve SEO results and a respected internet presence?

Constant tending is the key to any SEO campaign and like any garden, it’s all about how much to feed the growth. If you want to just maintain your SEO growth and ignore your customers experience then a small budget and Pay Per Click Adverts are all you need, this can be relatively automatic and left to tick over in the background.

But if it is growth and a dominant presence that you are looking for, then an investment in the time, skill and creativity of real Search Engine Optimisation is required.

When considering your budget, it helps to ask yourself a few questions :

How much have I invested in my business’s success ?

And how much of this investment should be visible online ?

Do my clients notice the quality of the online advertising that my company is producing and what do they think that this says about our attitude towards them ?

Yes they do! And it means everything!

At OnDigital we take a holistic approach to both Pay for and Organic SEO, what does the quality of your online marketing say about your attitude towards your customers ?

SEO is not just Pay Per Click and Keywords, is about content, and it’s about the quality of the content that you are delivering to your clients, and the quality of the reviews they are giving you.

Customers Care More about Service Quality and Attitude than about Service Speed
researchers found that the #1 reason customers would abandon a brand was due to poor quality and rude customer service, which were cited 18% more often than “slow or untimely service.”

And it is the same with poor quality SEO, your clients can see that you are only giving them second best.

What does your Social Media Presence say about your attitude towards your customers ?

Your budget should reflect your commitment to your customers on the Internet and Social media. Even if you are not personally interested in these marketing channels your customers are.

The future of your online branding will depend on your investment now.