Keyword Ranking Explained

What does keyword rank mean?

Page Rank is a benchmark of your website’s position for a particular keyword search term in a search engine’s’ results pages.
How the the density of your keywords search relates to your webpage’s position on a search engine.
The lower the rank, the better your website is ranked for that keyword.

Understanding Keywords

A keyword is a word or phrase that is content significant. Searchers use keywords as a way to identify and actualize the search criteria in which they’re looking for more information. Businesses create content around relevant topics to prioritise keywords to attract traffic, this helps them them rank their pages and content in search engines.

Websites with a higher ranking, which Search Engine’s remember, get a higher search priority.

Understanding Page Ranking and Keyword Research involves a combination of variables that determine how well your site performs in Search Engines :

  • Incoming links to your site.
  • The relevancy of the pages linking to your site and the ranking of these pages.
  • The keywords that other sites use to link to your site.
  • The keywords on your website in particular in places like page titles and headlines.

The Randomness of Search Engine’s

Actively tracking and investigating your Rankings is all good in theory, but unfortunately there is a random element in search engine results.
Search Engines argue that his is merely a lack of understanding of the algorithms that are being used, but in trying to get traffic you will find that, Search Engines do have a “Ghost in the Machine”

What your SEO supplier should know and do about your Ranking

  • That your Keywords are being properly researched and executed
  • Good Quality Back-Links are being aggregating regularly
  • That your Website content has been properly reviewed and setup
  • Regular Articles are being published with quality content

Always be sure that your SEO Supplier is providing you with a Monthly SEO Report that details your website and Keyword Page Ranking.




Does your SEO budget include goodwill?

How much should your business pay to achieve SEO results and a respected internet presence?

Constant tending is the key to any SEO campaign and like any garden, it’s all about how much to feed the growth. If you want to just maintain your SEO growth and ignore your customers experience then a small budget and Pay Per Click Adverts are all you need, this can be relatively automatic and left to tick over in the background.

But if it is growth and a dominant presence that you are looking for, then an investment in the time, skill and creativity of real Search Engine Optimisation is required.

When considering your budget, it helps to ask yourself a few questions :

How much have I invested in my business’s success ?

And how much of this investment should be visible online ?

Do my clients notice the quality of the online advertising that my company is producing and what do they think that this says about our attitude towards them ?

Yes they do! And it means everything!

At OnDigital we take a holistic approach to both Pay for and Organic SEO, what does the quality of your online marketing say about your attitude towards your customers ?

SEO is not just Pay Per Click and Keywords, is about content, and it’s about the quality of the content that you are delivering to your clients, and the quality of the reviews they are giving you.

Customers Care More about Service Quality and Attitude than about Service Speed
researchers found that the #1 reason customers would abandon a brand was due to poor quality and rude customer service, which were cited 18% more often than “slow or untimely service.”

And it is the same with poor quality SEO, your clients can see that you are only giving them second best.

What does your Social Media Presence say about your attitude towards your customers ?

Your budget should reflect your commitment to your customers on the Internet and Social media. Even if you are not personally interested in these marketing channels your customers are.

The future of your online branding will depend on your investment now.



Is Social SEO the new Frontier ?

Facebook Pages are increasingly becoming the “Public Face” for businesses online.

And while more and more Page owners are learning to use Facebook, Professional Social Media Marketing is now becoming more important than ever before. Yews your Facebook page will affect SEO google.

Website SEO  is having to make room and evolve to accommodate Social Media as it emerges, as not just singular marketing channel, but a partner and complimentary opportunity to your existing Website Optimisation.

A Synergistic medium, with the advantage, of the highly explosive “Element Viral”.

Facebook is creating many new opportunities for Pages to get more traffic through the search engine optimization (SEO), and SEO Marketing of Social Media Platforms.

Facebook’s Socially Driven Channels; News Feed, invitations, and messages are the cornerstone of Facebook Marketing, employing professional SEO tools and strategy within your Facebook Page will help your Message reach more and more New Clients.

There are many of rumors about the proper ways to maximise your Facebook fan page SEO.

Hobbyists, and non professionals suggest using keywords in the filenames of your uploads, and others say you need to have every URL you own linked to your fan page.

If you’re serious about your business, you don’t waste time listening to Fly-by-night “Professionals”, only to find out weeks later that you have thrown good money after unqualified practitioners.

So before you decide on how you are going to approach your Businesses Social (Public) Relations, give a thought to the Return on Investment you need, cheap advice and service now could yield very expensive results.

Never forget that the ultimate goal of Social SEO is adding to the value of your overall brand.

Here are some talking points for you to consider :

  • How to choose the best name for your Facebook fan page
    This may sound like a no-brainer. but it’s the most basic step when it comes to optimizing your brand on Facebook, and is also the most important.
    If you appear too spammy, your fans will be less likely to engage with your page, let alone share posts and updates with their friends. In fact, people can even hide your updates from their news feed, and you do not want to loose that free seo.
    Don’t be too generic either, though. Facebook’s intent behind fan pages is that they represent real businesses, brands, personalities, etc. By choosing something too generic, like Travel, Sports, Fishing, etc., you run the risk of Facebook shutting down your ability to post updates and reach out to new fans.Quick Tip: The first word in your fan page title is given the most weight (importance) by Google.
  • Should you Include your phone number and address
    As surprising as it sounds, there are a good amount of businesses out there that don’t include this type of info on their fan page. As a majority of your sales may be from online traffic, it can appear to be not quite so important for you to include. But remember, indexing your brand for local search results is crucial to growing your Facebook fan page.
    In addition, Google places higher importance on pages with specific information like your business’s phone number and address. So, pages that include this type of data can effectively increase your brand’s overall SEO.
  • How much attention should I pay to my Facebook fan page status updates?
    When posting updates to your Facebook wall, remember that the first 18 characters of a Facebook post serve as the meta description. So, take advantage of the option when Facebook prompts you to “Write something…”Since that text will be considered the SEO title for that update. Including direct links to your small business website in your updates is also a good practice to follow.
    Quick Tip: Just like your fan page’s name, Google places a higher importance on the first word of your update, so you may want to consider making that a keyword.