Keyword Ranking Explained

What does keyword rank mean?

Page Rank is a benchmark of your website’s position for a particular keyword search term in a search engine’s’ results pages.
How the the density of your keywords search relates to your webpage’s position on a search engine.
The lower the rank, the better your website is ranked for that keyword.

Understanding Keywords

A keyword is a word or phrase that is content significant. Searchers use keywords as a way to identify and actualize the search criteria in which they’re looking for more information. Businesses create content around relevant topics to prioritise keywords to attract traffic, this helps them them rank their pages and content in search engines.

Websites with a higher ranking, which Search Engine’s remember, get a higher search priority.

Understanding Page Ranking and Keyword Research involves a combination of variables that determine how well your site performs in Search Engines :

  • Incoming links to your site.
  • The relevancy of the pages linking to your site and the ranking of these pages.
  • The keywords that other sites use to link to your site.
  • The keywords on your website in particular in places like page titles and headlines.

The Randomness of Search Engine’s

Actively tracking and investigating your Rankings is all good in theory, but unfortunately there is a random element in search engine results.
Search Engines argue that his is merely a lack of understanding of the algorithms that are being used, but in trying to get traffic you will find that, Search Engines do have a “Ghost in the Machine”

What your SEO supplier should know and do about your Ranking

  • That your Keywords are being properly researched and executed
  • Good Quality Back-Links are being aggregating regularly
  • That your Website content has been properly reviewed and setup
  • Regular Articles are being published with quality content

Always be sure that your SEO Supplier is providing you with a Monthly SEO Report that details your website and Keyword Page Ranking.


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Does your SEO budget include goodwill?

How much should your business pay to achieve SEO results and a respected internet presence?

Constant tending is the key to any SEO campaign and like any garden, it’s all about how much to feed the growth. If you want to just maintain your SEO growth and ignore your customers experience then a small budget and Pay Per Click Adverts are all you need, this can be relatively automatic and left to tick over in the background.

But if it is growth and a dominant presence that you are looking for, then an investment in the time, skill and creativity of real Search Engine Optimisation is required.

When considering your budget, it helps to ask yourself a few questions :

How much have I invested in my business’s success ?

And how much of this investment should be visible online ?

Do my clients notice the quality of the online advertising that my company is producing and what do they think that this says about our attitude towards them ?

Yes they do! And it means everything!

At OnDigital we take a holistic approach to both Pay for and Organic SEO, what does the quality of your online marketing say about your attitude towards your customers ?

SEO is not just Pay Per Click and Keywords, is about content, and it’s about the quality of the content that you are delivering to your clients, and the quality of the reviews they are giving you.

Customers Care More about Service Quality and Attitude than about Service Speed
researchers found that the #1 reason customers would abandon a brand was due to poor quality and rude customer service, which were cited 18% more often than “slow or untimely service.”

And it is the same with poor quality SEO, your clients can see that you are only giving them second best.

What does your Social Media Presence say about your attitude towards your customers ?

Your budget should reflect your commitment to your customers on the Internet and Social media. Even if you are not personally interested in these marketing channels your customers are.

The future of your online branding will depend on your investment now.

 

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In-page VS Local SEO

Where should you be throwing your wallet. And I mean throw your wallet. That is what most people are doing, the influx, of fly-by night, SEO crooks, the muggers of the internet, is on the increase!

Always make sure that you are not being ripped of by having your site audited independently!

If you are uncertain or suspicious ask us now!

In-page SEO will if done properly, and providing your website is correctly set-up delivers regular and quantifiable results.

However, unless you have fallen prey to the second tier internet muggers. The ‘Unqualified’ website developer, beware of this Shark, it is slippery and vicious when cornered, you can generally spot this fraud, because nothing is ever his fault, it always a sub contractor, developer, graphic developer, or any number of principally viable excuses.

Again if you are in anyway unsure if your website has or has not been set up professionally ask us now!

But to give yourself an acid test as to Local or In-Page SEO, ask yourself, what are my potential clients going to be asking google?

For instance, if you owned the premier Tattoo Studio in Canal Walk, Cape Town, South Africa

If you had focused on Local SEO you would capitalize on Google searches containing these words :

Tattoo, canal walk, cape town, south africa

But if you had focused on In-page, you would mostly only catch phrases like :

Premier tattoo

And quite possibly loose out on all the location based searches.

Me personally if I’m looking  for something on the Internet, it would look like

Tattoo cape town

And if I lived near Canal Walk, or had heard a friend recommend a studio in Canal Walk

Tattoo canal walk cape town

Try it with your business, type into Google what you think your clients are searching for from their perspective.

Each discipline has its place and is effective when professionally executed, so it is ultimately up to you to decide how you believe your business is or isn’t being found.

Happy Searching!


[schema type=”review” url=”http://ondigital.co.za/” name=”OnDigital Local SEO” description=”Local SEO is a highly effective form of local online marketing. It allows local businesses to promote their services to local customers at exactly the time they’re looking for your type of business. Local SEO uses search engines like Google and business directories like Yelp, Superpages, Qype & TouchLocal.” rev_name=”Local SEO” rev_body=”Local SEO is the best way to direct local traffic and clients to you Store front, this service will deliver consistent results without hurting your wallet. Local SEO is the recommended way to improve your online conversions” author=”OnDigital” pubdate=”2016-06-05″ user_review=”10″ min_review=”10″ max_review=”10″ ]