The Best Strategies to Monetize Your Short-Form Video

Today, any company worth its salt is stepping in front of the lens and clicking the Record button. When it comes to marketing in 2015, video is the undisputed king among consumers. Case in point: More than 70% of marketers say video generates conversions better than any other type of content, per survey data, sponsored by Vidyard, in Demand Metric’s August 2014 report, Video Content Marketing: Identifying Metrics & Measuring Impact. But with increasingly shorter audience attention spans, many content providers are veering away from extended play clips and relying more on short-form videos to build a customer base and push brands, products, and services.