Why do you need SEO?

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Searchers are active shoppers and it’s an unquestionable fact that Search engines are now the primary source of information for most people.

Consider the facts: Less than 5% of buyers look further than page 1 and the top 2 organic search listings get 60% of the traffic for a specific search term. If you aren’t engaging in SEO or aren’t ranking highly on any search engine, how much traffic and potential sales are you missing out on?

Search engine organic page rankings

In today’s digitally connected world the high cost and declining audience numbers of advertising mediums such as print, direct marketing, TV and radio simply cannot compete with the Web. Search Engine Optimisation is unquestionably the most cost-effective and long term method of generating sustainable traffic and enquiries to your website.

SEO is for the long term, and if you are a smart company that wants to outperform your competitors, the opportunity presented by search engines such as Google, Yahoo and Bing simply cannot be ignored.

But SEO is much bigger than content or links. It’s more than blogging, keyword research or fixing website problems. All of those are things that SEO does, but none of that explains why you need SEO. You may need all those services, but here’s why you need SEO.

SEO Builds a Better Website

While it may be true that website designers and developers are the people responsible for creating websites that look good and function well, it does not mean that the site will rank well or at all on search engines. It’s at common misconception amongst people that web designers are SEO experts or know how to build an SEO compliant website.

A proficient SEO practitioner, knowing these things, will work with any web designer to develop a site that is search-engine friendly. And making a site search-engine friendly is usually making it visitor friendly at the same time.

SEO Gets You Noticed

It’s not a really difficult concept to grasp; the higher you rank on search engines for any given keyword the better your chances are of getting your website noticed. Without SEO, you wouldn’t know which keywords are being searched, which keywords drive the most targeted traffic, and therefore which keywords you want to rank for.

SEO Extends Your Reach

Many clients come to us with the pre-conception that they already know what keywords they need to rank for. While these may (or may not) turn out to be the best keywords that drive the most targeted traffic to your site, in reality there are dozens, if not hundreds of keywords that can drive traffic just as well if not better. Plus never underestimate the power of image searches. Pinterest being a prime example.

The job of an SEO, OnDigital in this case is too continually to optimise our client’s websites for more keywords that will as a result bring more targeted traffic to a website.

Improved Brand Recognition

Every time your site ranks for a particular search, it’s a branding opportunity. In fact, it’s branding in its purest form. The more keywords you are optimized and ranking for, the more branding you are actively doing.

It’s simple really the more you’re found in the search results by potential clients, the greater opportunity you have of your brand becoming known.

SEO Produces Targeted Traffic and Increases Clicks

Getting more clicks isn’t always better. While it might look on the surface that you are getting a lot of traffic, ask yourself what percentage actually really converts into actual sales? A cleverly crafted title tag can generate a lot of clicks, but it may do a poor job of delivering sales.

SEO Speaks To Your Audience

Once a visitor lands on your site, the message they see and read must be one that convinces them that they found the right site. The SEO’s job is to align your content with the keywords the searchers are using, creating that synergy between searches and landing page.

If searchers do not find the content on your site that solves their problem, their wants and needs they will likely quickly leave the website.

SEO Generates Sales

Despite what most people think, the job of SEO isn’t to get rankings for a website. It’s to help grow the business and the bottom line. In our experience SEO and Sales goes hand in hand.

By optimizing a site, SEO helps the potential buyer move from search to finding solutions to their problems and ultimately to conversion.

In conclusion

Done well and with care Search Engine Optimization will increase the value of sales greater than the cost of the SEO campaign. While we realise SEO may not be it does give you the return on your investment.

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