Are Brand Communities the Future of Marketing?

Brand communities are making a comeback. Where companies once relied on their own message boards and communities to get their messages out, social media sites took over to a great degree–but now the tide is slowly turning the other way. According to Forrester’s Predictions 2015: Marketing Leaders Mix Data, Content, and Insight To Craft Brand Experiences, written by Luca S. Paderni and Shar VanBoskirk, branded communities will enjoy a resurgence in 2015.