Digital Advertising Industry Striking Back Against Bot Fraud

Software programs masquerading as humans and controlled by criminals are decaying trust in the ecosystem – and these bad bots are getting smarter by the day. It may sound like a mediocre movie plot, but the drama is all too real for advertisers, publishers, agencies and others in the digital advertising marketplace who are falling victim to bot fraud. Now, combatting the multipronged menace has become a priority for many stakeholders.