How Ad Blocking Is Affecting Digital Publishers and What They Can Do About It

If the world of digital publishing were a hockey game–with the content providers on one team and consumers on the other–the outcome of tomorrow’s matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That’s because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.