Marketers Respond to 2016 Predictions

New Year’s may have come and gone, but it’s never too late to make resolutions, predictions, or even predictions about predictions for the coming year. Case in point: Even though it’s been a few weeks since Hotwire PR released its annual Communications Trends Report-which forecasts significant trends for marketers in 2016–many industry professionals are still digesting the published prognostications and determining which will develop into viable trends.