Newsjacking: New Term, Big Opportunities

David Meerman Scott, a well-known marketing strategist, coined the term newsjacking, which he describes as the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business. The concept makes sense, and we all know that a great way to gain relevance online is by leveraging hot topics and news items that are beginning to trend-but it’s a competitive, and fast-moving, field. How do content marketers stay on top of the relevant trends and news in their industries to ensure they’re curating and communicating fresh, engaging content?